jadeshames

Posts Tagged ‘the swimmer’

Long Drive

In Uncategorized on September 1, 2013 at 9:23 pm

I did another spec ad recently for Audible. I never understood why the “long drive” angle was never really played up. To me, one of the best parts of taking a road trip or having a long commute is playing through an audiobook.

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I really like the way this ad came out, but I think it was partially due to the idea being really strong. Whenever my Dad and I went on road trips we’d always bring along a bunch of “books on tape” we got from the library. It turned the drive into an adventure. Who wouldn’t want to experience something exciting while going through the monotony of driving? 

 

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